Teen vape use is skyrocketing.
Partly because they view vapes as a safe and innocent alternative to cigarettes. The reality? Vape companies are mostly owned by tobacco companies, which is exactly why they targeted a teen audience with declining tobacco usage rates in the first place. And the two products are WAY more similar than people think.

This campaign exposes that deception and reveals the real facts lurking below the vape hype. We sold this campaign to 5 state and international health departments and counting.