Outdoor retailers weren’t doing a good job of outfitting active women of different sizes. So we led the charge to help women get back to blazing trails and sun salutations without self-identifying with ridiculous labels.

Because we’re not female climbers, we’re climbers. And we’re not plus-size women, we’re women. And we’re certainly not plus-petite-special 14s. Starting now—more sizes for more women. XS-3X. We’ll leave the extra adjectives at home.