In 2020, SunPower split off manufacturing operations to focus on all-in-one solar solutions for its customers. Our challenge: launch a refocused brand that highlights the customer- and sustainability-centric aspects of the new company, while differentiating ourselves from overly techy competitors that primarily make or install solar panels.

I created this manifesto as a call to arms for the brand. A rallying cry for all the freedom chasers, money savers, and climate changers to join our fight to change the way our world is powered. It was so well received, it ended up driving our brand launch video, employee swag, and a number of other successful touchpoints and contests throughout the company.

Art Direction: Ashley Giovannitti